Welcome Aboard
The Ultimate Partnership
Hard Rock International, Seminole Gaming, and
Royal Caribbean International® & Celebrity Cruises® are proud to announce a groundbreaking global partnership.Hard Rock Bet is Florida's Only Legal Sportsbook
Legally sports bet in Florida on hundreds of props, parlays, game lines, and more. Welcome to Florida’s Sportsbook.
Save up to 10%
on your next stay
Unlock exclusive member-only hotel rates. All Unity by Hard Rock members get exclusive room rates at Hotels and Casino Hotels just for being a member.
Unity Points x Rock Shop
Redeem your Unity Points for online shopping
and grab all the Hard Rock gear you love.Whatever U do, get rewarded
Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.
Explore Our Destinations
No matter where you are in the world, there's always a Hard Rock nearby, waiting for you
to discover its music-inspired themes, captivating artistry, and iconic memorabilia.Join Unity
Rewards are waiting for U.
Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.
First-time online user?
Complete your signup and activate your online account today.
Download the
Unity by Hard Rock Mobile App
See all Unity has to offer —at your fingertips. Learn More.